Monday, December 29, 2008

Item of the week #3: Nike Court Force Lux

The Nike Court Force Lux was released in November and made available @ Undefeated (where all the cool people buy their kicks)and other tier 0 account retailers like both Black and Grey, as pictured, the kicks have a Suede upper giving off the look of a Street/Dress hybrid. People like me who hate not being able to rock my kicks at the club and who like to rock grown sh-- find these to be a God send from the brain trust at Nike..But I'll let Nike explain it.....

'Lux is driven by a particular level of taste and recognition by those few sharing the same point of view. Lux is a subtle nod of approval vs. a shout of 'look at me.' Lux is about everyday and all occasions vs. hidden in your closet.'

This is the first sneaker launch for Nike with the 'Lux' concept and moving forward more items will be released by Nike using the "lux' concept in different facets of Nike's premium design items. 4 or 5 items are expected to come out each year following the Lux Concept. And these right here are a fantastic start.

retail: $180...and yes they are still available